The future of aviation
BA moving from Terminal 7 to join AA in the new-look Terminal 8, marks a milestone in the partnership between the airlines. The co-location and lounges are part of a $400 million joint investment by the firms. In a significant departure from the norm, airline branding and livery are subtle across the lounge scheme – the blues or reds usually associated with both airlines are absent. There are areas for dining, relaxing, work and reading, but there is no separation between business and leisure travellers across the lounges.
Instead, the focus is purely on creating a calming ambiance and providing passengers with a high-quality experience at every touch point. Boss has delivered on that promise in spades, with elegantly designed and eminently comfortable seating that looks enticing but will stand up to the test of multiple users, 20 hours a day, seven days a week, 365 days a year.