Boss Design collaborated with BMW to create a premium furniture collection that reflects the brand’s precision engineering, modern luxury, and unmistakable design language. Installed across BMW’s showrooms and corporate environments.
Working in close partnership with BMW’s global design team, Boss Design supplied a curated selection of products that embody the same qualities that define every BMW vehicle: form, balance, and attention to detail.
Amelia Lounge Chair provides elegant comfort for waiting and informal meeting areas, its soft curves and tailored upholstery reflecting a modern, hospitality-inspired sensibility.
Kruze Chair, with its clean lines and sculpted silhouette, enhances executive zones and client-facing spaces, offering both style and ergonomic support.
Isla modular seating system brings flexibility to open-plan environments, encouraging collaboration while maintaining a sense of premium restraint.
Paloma Lounge adds a layer of relaxed sophistication to customer lounges and reception areas, combining plush comfort with impeccable detailing.
Arthur Sofa anchors key social areas with a bold yet timeless presence, combining generous proportions with meticulous detailing to create a focal point of relaxed elegance.
Each product was finished in bespoke upholstery and material palettes inspired by BMW’s design DNA – precise, minimalist, and timeless. The result is an interior environment that reinforces the brand’s identity through craftsmanship and considered design.
Each product was specified in a bespoke palette of fabrics and finishes inspired by BMW’s design ethos – minimalist, refined, and enduring. Together, they form a cohesive aesthetic that complements the architecture and elevates the overall customer experience.
The collaboration between Boss Design and BMW demonstrates how design excellence can translate across industries. Every piece contributes to an environment that embodies the same qualities as BMW’s vehicles – precision, innovation, and effortless performance.
