Group M

Group M

New York, USA

Group M, the world’s largest advertising firm, recently decided to consolidate it’s nine distinct brands located in different offices into new 700,000 sqft headquarters at 3 World Trade Center, in New York City.

They worked together with leading architecture firm, HOK, and Boss Design, to deliver their vision for the space, which spread across 15 floors of the brand new building.

Wanting to retain the unique qualities of each brand, whilst designing a flexible space that allows the group to move and change over time, most of the space is outfitted in neutral shades, with each brand choosing to personalise colours in work cafes, reception areas and meeting rooms.

 

To support individual working, Boss Design worked closely with GroupM to design a brand new product that would suit their requirements. Mango, a personal workspace solution, was created, striking the perfect balance between privacy and ergonomics.

Mango was specified across all floors of the office, allowing its user to comfortably escape distractions for extended periods of time, without the need to leave the room. GroupM chose Mango with a high upholstered surround, offering an acoustic barrier, whilst the integrated power and data provide connectivity, essential for modern day work and life.

In touchdown areas across the office floors, Myriad modular sofas were linked together, providing a comfortable and versatile, yet slim line and stylish seating space away from more formal desking areas.

Workers are able to utilise the built-in power and data provision for longer periods of work, or informal meetings and video calls.

Mark Barrell, Design Director at Boss Design, comments, “The GroupM relocation has been very successful for all involved, and fantastic project to be a part of.

A dynamic workplace should be a multifunctional space, designed and equipped to meet its workers’ psychological needs. Our Mango work lounge provides users with a private, comfortable and ergonomically-sound environment that will allow them to achieve the outputs from their collaborations.”