Holiday InnBirmingham, UK
The Holiday Inn Express, on the Coventry Road in Birmingham, is one of the latest editions to the company’s collection of hotels worldwide. The brand is currently implementing a few changes throughout the business but the main priority is to improve the customer experience. This was at the forefront of the planning process for the Holiday Inn Express, Birmingham. To suit in with the Holiday Inn Express brand Director Harj Mattu had several guidelines to adhere to regarding the hotel interiors. However the seating for the bar area, boardroom and bedrooms were not restrictive.