Holiday Inn

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Holiday Inn

Birmingham, UK

The Holiday Inn Express, on the Coventry Road in Birmingham, is one of the latest editions to the company’s collection of hotels worldwide. The brand is currently implementing a few changes throughout the business but the main priority is to improve the customer experience. This was at the forefront of the planning process for the Holiday Inn Express, Birmingham. To suit in with the Holiday Inn Express brand Director Harj Mattu had several guidelines to adhere to regarding the hotel interiors. However the seating for the bar area, boardroom and bedrooms were not restrictive.

Holiday Inn

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The Product

Although Harj was impressed by the quality and style of the Boss Design range it was ultimately his passion for supporting a local British business that finalised his decision. Starr chairs with arms were chosen to sit around the Trafik tables. Starr chairs can stack up to 32 high on a trolley with arms and provided the perfect solution to a room where space is limited. The Arran bar stool was specified for the bar area upholstered in the maroon of the Holiday Inn Express brand. The HIEX mesh back chair was specified as a desk chair for all the bedrooms. The chrome frame, arms and base of the chair further enhanced the sophistication of the bedrooms.

The Result

Harj Mattu, Director at the Holiday Inn Express, commented: “I researched many furniture manufacturers before deciding to go with Boss Design. Although the portfolio is of a very high standard this was not the sole factor in my decision making process. I believe in supporting local businesses and Boss Design is an excellent Midlands manufacturer. I am extremely pleased with the products and service received and will be consulting Boss Design in any future hotel ventures.”